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The One Show Annual: Advertising's Best Print, Design, Radio, And TV (One Show: Advertising's Best Print, Design, Radio, TV)
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About the Author
The One Club for Art and Copy is a nonprofit organization founded in 1975 to recognize and promote creative excellence in advertising. Through its publications, exhibitions, and awards competitions it seeks to inform and educate both the public and advertising professionals about the intrinsic value of creative standards in advertising. The One Club fosters the next generation of advertising professionals through scholarships portfolio reviews and the annual exhibition of student work.
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Product details
Series: One Show: Advertising's Best Print, Design, Radio, TV
Hardcover: 483 pages
Publisher: Rockport Pub (February 1, 2006)
Language: English
ISBN-10: 0929837274
ISBN-13: 978-0929837277
Product Dimensions:
8.8 x 1.8 x 12 inches
Shipping Weight: 5.4 pounds
Average Customer Review:
1.0 out of 5 stars
1 customer review
Amazon Best Sellers Rank:
#4,534,519 in Books (See Top 100 in Books)
They call this thing "the premiere international advertising award show." They say it "sets the industry standard for creative excellence with categories including print, television radio, outdoor, innovative media and marketing, and integrated branding." Well I say to them, "If that's so, where the hell is Ian Fairbrother's work!?!?!"You may remember Fairbrother from last year's annual, page number: 514. Though not as widely known as 'cog' (they have a pr team he doesn't), his work inspired and expanded the mind of agency executives and creatives everywhere. Fairbrother's work made us laugh, it made us cry, it reminded us what it's like to be human. Does any work in the One Show, Vol 27 do that for us in this annual? Sadly, no.I bought this annual because I wanted to see more from the brilliant copywriter that stole my heart and my mind in issue 26. I bought it because I wanted to believe in advertising again. But I was ultimately and tragically disappointed.So if you're looking for Fairbrother, purchase not this book. Instead, look to the sun. Yes, up, up, up to the very brightest spot on that great burning star of ours. Stare at it nakedly. Only then will you see him, The Copywriter, the only one with the power to save this industry from its inevitable doom.God help us in Volume 28... Fairbrother help us...
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